The past two and a half years have seen the rapid rise of Adidas to the top of the sneaker industry. Suddenly, Nike’s status as the main lifestyle shoe brand has been put in danger, no thanks to Adidas’ introduction of boost technology.
Image source: modern-notoriety.com
Boost refers to highly elastic thermal plastic Adidas co-developed with chemical company BASF, which the shoe company is now using for the midsoles in some of its more recent silhouettes, including the NMD, the Ultra boost, and the Yeezy Boost. The boost is composed of combined pebble-shaped, granular balls that are both soft and springy yet sturdy, offering an unprecedented level of comfort on the wearer’s feet.
The hype is real, and it’s not just because fashion trendsetters have been wearing the mentioned models as status symbols. These shoes hug the foot well and look good aesthetically. The selection allows for both everyday lifestyle use (NMD, Yeezy Boost) and training (Ultra Boost, Pure Boost, Energy Boost).
People fall in line for new colorways of these three main boost models, and the chance of finding ones sitting on shelves after release dates is nearly impossible, especially in regular shoe stores. Highly sought-after collaborations with popular sneaker boutiques like Bape, SoleBox, or NiceKicks resell for over $500 and can even exceed $1,500. A lot of sneakerheads collect these as they are offered in limited quantities, thus driving the resale market even more.
Image source: pinterest.com
Hi there, my name is Clayton Hutson. I’m a 28-year-old production assistant with hopes of becoming a full-time actor. I’ve a big fan of fashion and sneakers. For more on hobbies and interests, follow this blog.
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